CROIX DE BEAUCAILLOU
Jade Jagger was enlisted to re-position La Grande Réserve Croix de Beaucaillou, a prestige cuvée from Bordeaux’s Château Beaucaillou. The brief was to repackage the wine with a new logo, label, and capsule, and to also design a window display system for global outlets.
The Jagger designed bottles and displays adorned the windows of the some world’s most beautiful stores: Galeries Lafayette (Paris), Harrods (London), Lavinia (Madrid, Geneva) Scherer (Genève), Sherry-Lehmann (New York), Wally’s (Los Angeles), KDW (Berlin), Dallmayr (Munich), SAQ (Montréal), Le Clos (Dubai), Watson’s Wine (Hong Kong), Enoteca (Tokyo), Formosa (Taïwan), Oenothèque (Monaco) and more.
